The Ultimate Guide To e-Commerce Product Photography
The online marketplace is getting immensely competitive. Hence, tools like product photography are in high demand for attracting customers and driving sales. Let’s discuss the art and techniques of product photography for e-commerce and find out how to attain a competitive edge.
What are product photography basics, and what is its importance in e-commerce?
Product photography involves capturing compelling product images that attract customers and drive sales. When you understand lighting, composition, and backgrounds, you can highlight the features and benefits of a product in the best possible way.
In order to learn product photography basics, one needs to understand the specifics of camera settings like aperture, ISO, and shutter speed.
Apart from a well-exposed and sharp product image, you should be able to create a cohesive visual story. When you master the product photography basics, you can attain the following benefits
•Compelling visuals
•Improved customer trust
•Enhance the brand image
•Competitive advantage
•Boost in online sales
How to take product photographs?
Now that you know high-quality product photographs can engage customers and drive sales. You must be interested in learning how to take compelling product photos. Let’s take a look at the key aspects of product photography.
• Planning: Begin with the unique selling points of a product and the preferences of the target audience. Then plan the shoot by considering the shoot location, angles, props, and styling.
• Equipment set up: Use only a high-quality DSLR camera for detailed shots. A tripod works best to avoid shaky images. Set up the studio lighting to have controlled lighting conditions.
• Composition: Start with a clear and clutter-free background. Now begin composing the image by using lines and negative spaces in the frame. For visual appeal and additional styling, you can use props.
• Multiple Angles: Don’t settle for a front angle, experiment with various angles to provide customers with a comprehensive view.
• Details: Make sure all the important product details and textures are highlighted.
• Post-processing: Use highly advanced photo editing software to adjust exposure, colour balance, and sharpness.
• Mobile-Friendly: Ensure product images are mobile responsive and cater to the preferences of an increasing number of mobile shoppers.
What are the eCommerce Platform Guidelines that you need to keep in mind?
It is advised to hire experts in Ecommerce Product Photography in Sydney to survive in the competitive e-commerce landscape. Experts understand the photography basics and can offer you a higher return on the investment. These are the guidelines that experts keep in mind for e-commerce photography.
1. Image Size: There are specified size requirements for optimal display. Make sure you publish images as per the platform guidelines.
2. File Format: Some of the commonly accepted formats are JPEG or PNG for most e-commerce platforms.
3. Background: There are certain guidelines regarding background colour or transparent images. Confirm these before publishing the images.
4. Image Compression: Compress the file sizes so that they load quickly.
Final words
Follow this guide for creating compelling product images. To harness the power of visuals, you can also get a quote from Product Photography Sydney. The experts have decades of experience in product photography for e-commerce.