Top Tips and Ideas For Innovative Product Photography
Did you know that high-quality visuals can increase conversion rates by 10% to 40% compared to products with low-quality product photography?
A survey conducted on online shoppers stated that around 75% of customers prefer product images to make their purchase decisions. If you also want that customer interactions increase with your products and offerings, then you should search for a specialist in product photography in Sydney. In today’s blog, we will discuss some innovative ideas through which a product photographer can offer you the substantial benefit of increased conversions.
How to have a creative composition for product photography?
Forget about the traditional approach of product photography and try creative angles for compelling shots.
Experts work with different perspectives and arrangements to spark interest in a photo. For instance, some photographers like to click pictures in asymmetry which tells stories and evokes emotions.
What to use for innovative product photography backgrounds?
Don’t settle with unique angles and perspective; rather you can experiment with creative props and backgrounds to capture a compelling image.
For instance, professionals who provide product photography services are well aware of the impact of props on a photo. They carefully choose the complementing textured fabrics or eye-catching patterns for photoshoots.
These days, the top choices for product photography are rustic surfaces. They add depth, look aesthetic and work well for brand identity.
How to enhance a photo with post-processing?
Post-processing is about giving the final touches to a photo. There are lots of software for achieving colour balance, exposure and sharpness in a photo. Just make sure to use technology carefully. You can create presets to have a consistent style of editing. Be it the colour theme or the photography perspectives, there should be consistency in the outputs to reflect the brand’s aesthetics.
Bottom line
Product photography is a thoughtful combination of creativity, technique, and a thorough understanding of what your target audience prefers. Following the tips shared above enables you to leave a lasting impact on your audience. However, it is always better to approach professionals who are well aware of the techniques to create a compelling visual story. To elevate your product photography, you can get a quote from Sydney Product Photography. The agency is the one-stop solution for E-commerce, Amazon and catalogues product photography in Sydney.