Best Product Photography Tips From Expert Photographers
Product photography is one of the most essential elements of any marketing campaign. It puts your products’ on the spotlight, so potential buyers become aware of its features, benefits and other aspects. It helps them make better purchase decisions.
While many believe that taking product photos simply involves setting an item on a table and taking a quick photo, the process is much more complicated and calls for the proper tools, lighting, space, and, most importantly, the vision to create stunning images that will pique viewers' interest in the product.
Try Different Lighting
While taking photographs, it is important to understand the lighting aspects. You can use flash, constant and natural lighting and at different angles, height and distance, to get variations. You can start with constant lighting for product photography to see exactly how the reflections and shadows will fall before spending any time reviewing the shot. An experienced product photographer in Sydney recommends capturing videos using this arrangement with steady light for more content and value.
With Colour
Again, according to a reputable product photographer based in Sydney, considering the colour theory is important as it relates to individual products. Use the colours the brand has chosen for its branding, and based on the target demographic, alter this colour theory to better appeal to them.
Adjust the Shooting Angle
Another important aspect is shooting angle. Start varying the angles when photographing products. You will need to switch up the camera angles and start taking pictures from above, below, and the sides to add more drama and interest. It allows you to more effectively represent the energy and emotion the company is seeking to convey through the products, and the brand story.
Laying the Foundation
The set up in which the object will be photographed is equally important to the object itself. This is because it will help the majority of visitors understand the topic very clearly. Simple garnishes can be added to a meal or beverage to draw attention to them and enhance their visual appeal.
If you are an ecommerce entrepreneur or you have a startup, there are many things to take care of. As you know product photography is something that needs expertise, experience and eye for detailing. The best option to get the best results at the very first click is to hire professionals. If you happen to be in Sydney or nearby areas, just search for a “product photographer near me”. You will get a few really good options. Just get in touch with the best product photographer in Sydney.