Do’s and Don’ts for E-commerce Photography
Product photography is crucial to the success of e-commerce. Good product photographs can raise the perceived worth of your products and assist buyers in making well-informed purchases. Still, a lot of Sydney-based businesses struggle to produce visually appealing product photos. In this blog post, we'll go over the dos and don'ts of e-commerce photography to help you take stunning photos that will showcase your products in the best possible light.
Do’s for E-commerce Photography:
Make Use of the Required Tools and Accessories
A good camera can provide you with professional-looking product shots that will promote your products when used correctly. A faulty camera will not give the desired results, regardless of your level of talent as a photographer. Using a tripod or mount is also essential.
Make Sure You Take a Range of Photos for Every Product
Convincing customers with a single product image is difficult in e-commerce photography. Online product sales are rarely achieved with just two or three photos. It is advisable to take several pictures of a specific product from various angles. The main objective of taking photos is to persuade people to buy your product. It is better to take pictures from different perspectives, sharing different stories that involve use of your product in various ways. Try to be creative while designing a concept.
Do Utilise Image Editing to Your Advantage
To improve your product photographs, do a quick edit. It might only be a minor highlight or brightness tweak. It's possible that something must be cleaned up, like dust. Never assume that an image is flawless in its original form
Don’ts for E-commerce Photography:
Avoid Using a Displeasing Background
One of the important aspects while persuading potential buyers to purchase products is the background of your photos. A clear, bright background works well for product photography. Keep background distractions to a minimum. It is ideal if the photograph puts a spotlight on the products.
Avoid Adding Watermarks or Graphics
Some people feel that it's critical to prevent their photos from being copied, and they think that watermarking images is the best approach to accomplish this. Watermarks and other graphic additions have significantly more drawbacks than benefits in product photography for e-commerce.
Avoid Over-editing or Using Filters
Most of the time, editing of a photograph is required to get best results. However, do not overdo it. Applying filters is not advised. Even when you make little edits, try to maintain the image's originality.
For online sales, product photography for e-commerce is important to the success of your business. Professional and high-quality product images will increase your sales.
Photography is a skill that you can improve with every click. While honing your craft, you must follow some proven do’s and don’ts, so you can achieve better results every time.
Besides, you can always seek help from professionals of product photography for e-commerce. You can book consultations or alternatively you can hire them for your shoots if you want the best results on the first click.